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We’re thrilled to announce that Will Ride has become Aussie Grit Apparel’s first retail store partner in Australia.

Located at Stirling, a 20 minute drive from Adelaide in South Australia and surrounded by five brilliant bike parks, the business operates a full service bike shop, cycling tours (with a focus on e-Bike Tours) and also offers bike handling skills tuition.

Will Ride joins the Aussie Grit family following a number of announcements of store partnerships in the UK by founder, former Formula One Red Bull Racing driver Mark Webber.

The nine-time Grand Prix winner has long been passionate about mountain biking and he continues to train and compete in mountain biking events all over the world.

Announcing the association, Webber said: “We’re partnering a small number of retailers in Australia. Choosing to partner with Will (Rischbieth) was an easy decision as his passion for mountain biking is as great as it was when he was raced on the world stage.

“Will Ride offers the range of services and advice important to off-road riders and his store is wonderfully located with great bike parks surrounding it, and all within a short drive from Adelaide.”


Speaking about Aussie Grit Apparel, Webber said: “As a new brand, we dedicated our efforts to create an awesome range of off-road apparel from scratch, we haven’t copied others or rebadged an existing range.

“Taking that ‘no stone unturned’ approach to creating the flint range meant we’ve delivered exactly what we wanted. No if’s, no buts, just high-quality garments that truly deliver on the comfort, durability and performance needed when you’re out on the trails for hours.”

Will Ride owner, Will Rischbieth said: “We are absolutely ecstatic to team up with Aussie Grit Apparel!

“We feel privileged to be working with such a professional company, who aim and deliver at 110% in every aspect of their work.

“Having an inspiration like Mark Webber, who has stood on the top step in Formula One and worked with the best of the best, adds unbeatable quality control to the Aussie Grit Apparel brand.

“The quality of their products and support is on a new level. With our focus on adventure, inclusivity, and getting outdoors, rain, hail, or shine, we already feel a strong connection with Aussie Grit Apparel. We are pumped!”

Will showcased some of the Aussie Grit Apparel flint range garments at the recently held Bike SA – Dirty Weekend. Will Ride was the main sponsor of the inaugural Dirty Espresso E-MTB challenge, a 3 hour race.

If you’re near Adelaide in South Australia check out the Aussie Grit Apparel flint bike and run range at Will Ride, Shop 4/48 Mt Barker Rd, Stirling.

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